Milo’s legacy shines through Yulo’s triumph
Shekinah Jedidiah Alima
Great things start from small beginnings.
This line resounded amid the applause for double gold medalist gymnast Carlos Yulo, who made history at the Paris 2024 Olympics.
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Photo Courtesy of Rappler. |
Behind the Golden Boy is a young dreamer determined to give the Philippines a gold medal, and one constant in his journey has been the support he received from chocolate drink brand Milo.
Since its foundation in 1964, the wellness brand has supported young Filipino athletes through grassroots programs designed to unlock their potential and polish their skills.
Yulo’s gymnastics journey began with the MILO – CLUB GYMNASTICA Sports Clinics and the MILO Little Olympics, milestones that marked the beginning of his Palarong Pambansa journey.
He bagged four Most Outstanding Athlete awards in Milo’s Little Olympics, and he also hauled multiple gold medals for the National Capital Region (NCR) during his Palarong Pambansa stint.
Today, Milo celebrated Yulo’s win with a congratulatory Facebook post that garnered appreciation from netizens for its “sincerity and commitment to nourish young athletes.”
“His journey of grit made the country twice as proud! Congratulations to our Gymnastics Champion for making history,” Milo wrote.
“Milo has supported grassroots program and Caloy has been one of the children who was able to benefit it. Yet, Milo didn’t even credit grab from it. Did not even use Caloy’s photo for PR and attention! Maraming salamat Milo. You were a part of this journey getting the gold for,” a netizen commented on Milo’s congratulatory post.
Milo has yet to offer any grand reward for the country’s top gymnast, but their steadfast support for Filipino athletes spoke louder than any prize.