Grand AdClash 2026: The Softsational Battle Is Set to Unfold

MANILA, Philippines — The highly anticipated 34th Grand AdClash will take place on May 14, 2026, at Robinsons Galleria, marking another chapter of creative excellence for Advertising and Public Relations (ADPR) students of the Polytechnic University of the Philippines (PUP).

With this year’s co-presenter, Kami Tissue under Quanta Paper Corporation, four competing blocks—S1DHAYA, THE UN2LD, D3VIATE, and ANG P1NTIG—are set to showcase their soft and steady power through Integrated Marketing Communications (IMC) campaigns.

In the coming days, one block will emerge as the Grand AdClash champion, demonstrating how effective brand communication for Kami Tissue is achieved through a unified vision, well-executed strategy, and boundless creativity.

Beyond the competition, this marks a significant milestone for the competing blocks, serving as a testament to how years of hard work, passion, and creativity have led them to finally reach the GRANDestination. It stands as their final stop as students before stepping into the real world, where they can apply what they have learned in their Advertising and Public Relations journey.

As Grand AdClash draws nearer, the ADPR community is encouraged to look forward to a celebration of creativity, strategy, and collaboration as the competing blocks bring their campaigns to life through immersive IMC presentations, crowd-engaging jingles, and creative executions.

The annual competition will also offer a range of exciting experiences for attendees, including performances, interactive booths, games, and giveaways, supported by brand partners.

With registration slots filled within hours, the ADPR community is set to make this edition of Grand AdClash a must-attend event, as the softsational battle among the competing blocks is expected to be highly competitive and a memorable experience for all.