WHO DO PEOPLE TELL FIRST?

During a hospital visit, Sen. Bam Aquino reportedly received a tip on another mass shooting in Leyte, Tacloban. But as the source skipped the usual channels and went straight to a senator, the answer behind it may be in the following:

• Bam Aquino’s trust level from Pulse Asia
  • 22% in Q1-2023
  • 20% in Q2 & Q3-2024
  • 21% in Q4-2024
  • 28% in Q1-2025

• 63% trust the Philippine National Police in 2026
• But 47.8% of 199 respondents in a study cited fear of retaliation or inaction from the authorities for not reporting crimes (2025 Marinduque study)

What influences public trust?
1. Proof

2. Accountability

3. Consistency

4. Transparency